IPL 2023 LIVE Broadcast: Star Sports, JioCinema dealt BIG BLOW, Ratings rise but Advertisers steer clear, IPL 2023 witnesses 40-70% fall in advertising
IPL 2023 LIVE Broadcast: IPL 2023 LIVE Streaming – IPL has returned with great pomp and show with both Star Sports and…
IPL 2023 LIVE Broadcast: IPL 2023 LIVE Streaming – IPL has returned with great pomp and show with both Star Sports and JioCinema posting record numbers over the opening weekend. The two media rights holders have made merry, overseeing a massive rise in viewership. While the ratings and views have increased considerably, the number of live match advertisers has dropped sharply. Follow Indian Premier League LIVE Updates on Insidesport.IN
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With global economic conditions in freefall, both Star Sports and JioCinema have made a poor start to IPL 2023 as far as advertising is concerned. While IPL 2022 was an advertiser’s dream, the numbers have sharply declined for the current season. As per reports, the number of TV advertisers was 40% lower during the opening-day clash between GT and CSK. Last year, IPL had attracted 52 live match advertisers, a number that has fallen to 31 this year.
JioCinema has also seen less than 50 live match advertisers in what is a steep fall. Last year, there were more than 160 advertisers when the rights were held by Disney+Hotstar. Many notable advertisers from last year’s IPL, such as Byjus, Cred, Muthoot, and Netmeds, were absent this year.
It is worth noting, larger advertisers typically choose TV and smaller advertisers opt for digital. Also, TV ad rates have seen a decrease this year further signalling the downward spiral of the market. The number of TV sponsors has decreased from 16 to 12 since last year’s IPL.
With free-for-all live streaming in 4K, JioCinema has eclipsed both IPL 2022 and ICC T20 World Cup 2022 digital viewership records in the first week alone. As per JioCinema, it has managed 147 Crore video views in the first week. The numbers are higher than what T20 WC and IPL 2022 managed the whole season. It was evident when 1.6 Cr viewers were glued to JioCinema for the opening GT vs CSK match.
As for TV, Star Sports continued its dominance with the broadcast giants recording a massive viewership over course of the IPL. In just the first three days, Star Sports have clocked over a total of 8.7 billion minutes of consumption. Overall, Disney Star has seen a massive growth of 29% in TV Ratings, with nearly 140 million viewers watching the IPL 2023 Opener.
JioCinema reported a peak concurrency of 1.6 crore whereas Star Sports recorded 5.6 crore. Media reports suggest that Star Sports had clocked Rs 2,200 crore in ad revenues just ahead of the start of IPL 2023, while Jio had achieved Rs 1,400 crore.
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